Why Realtors Don’t Need Headshots

Yep, you read that right. Realtors do not need headshots. They need something far more curated and brand specific. In today’s world, realtors are marketing themselves. It isn’t enough anymore to have a simple corporate style headshot in your best navy suit and slap a picture of the latest home on the market up. You just can’t stand out that way. And as the young end of the millennials move into house buying, realtors are faced with the reality that consumers are buying on a much more personal level.

Clients don’t want to just know that you close houses fast, they want to know what you like for dinner, your favorite color and your dog’s name. Realtors are marketing themselves, and when hiring a professional for imagery, that is no different than a product shot. Branding sessions are customized to reach clients and are designed to tell the story. We can incorporate branding colors, your company fonts, action shots, and even behind the scenes that all fit into the bigger marketing strategy. Headshots are a thing of the past, branding photos are here to stay.

Contact us for a complimentary consultation to learn about all the ways you can use your photos to propel your realty business.